MUTOD: I Break Your Reebok Commercial

I’d heard the commercial music playing in the background for over a week before seeing the actual spot.

Maybe you’ve seen it:

You feel bad for an editor when they don’t have the right footage to work with.  

Don’t get me wrong, I enjoy the pacing of this commercial, and I can appreciate the ridiculous amounts of layering and compositing, but let’s take a look at it and break it (down) anyway, because no one actually bothered to take notes on continuity.

Either that or everyone assumed that the frenetic cutting would cover up any inconsistencies, which, I assure you, it does, but they’ve gotten away with it for so long, so it is time to take them down a peg.  Keep your eyes peeled the next time you watch this.

bum ba bummm bum bum bummm

bum ba bummm bum bum bummm…stain?

Okay, here is our primary cast, Mr. Blue, Mr. Yellow, and Girl.  Apparently letting a woman off the train first is frowned upon here.

And speaking of here.  Where the hell is “here”?

chaplin

Chaplin….what?

Also, did any of those guys pay to get on the train?

Because this girl totally crashed into this guy.

Because this girl totally crashed into this guy.

The race is on as Blue, Yellow, and Girl are about to “Chinese Fire Drill” this train on their morning commute.

You know, just like we all do.

Also, there used to be writing on there

Babcock and Commonwealth Ave, Boston, MA.  Also, there used to be writing on there

Then they betray the laws of physics and visual depth.

Reebok_Underdog_3_1_arrows

 

Just like we all do.

JUST LIKE WE ALL DO.

WHAT HAPPENED TO YOUR BACK, WOMAN?

But it’s cool because then Girl takes the lead.

Reebok_Underdog_05_arrows

But somehow gets beaten to this wall by Blue and Yellow, who hangs.

Reebok_Underdog_06_arrows

And is then perfectly positioned to make it over this wall of ridiculous width.

Reebok_Underdog_07_arrows

In a blink-and-you’ll-miss it moment Blue and Yellow have somehow hopped a fence, or the side of a shipping (or handicap) ramp.  Whatever the structure is, it is kept very deliberately inconspicuous.

Jump_handi

Girl is...we assume just there?

Girl is…we assume just there?

I understand that the focus should be is on who is leading, but come on, where is Girl?

More running, we enter an alley:

Blue, Yellow, Girl

Blue, Yellow, Girl

Through the alley…

Yellow, Girl, Blue

Yellow, Girl, Blue

Through a truck…

Reebok_Underdog_09_1

The disclaimer “Do Not Attempt” might have only appeared when Yellow darted out into traffic, but really, there’s a lot of shit in here that shouldn’t be attempted.  The legal should ride through the entire thing.

Also, hey Girl is in the lead!

We cut to the (diverse group of) people in the train, waiting for the tag-team.

Three People Waiting!

Three People Waiting!  And is he checking her out?

More running, as Girl loses the lead.

Seriously that is a lot of foot traffic for under a highway overpass.

Seriously that is a lot of foot traffic for under a highway overpass.

Like I said, Two People Waiting.

Like I said, Two People Waiting.

But they make it to the train:  Yellow, Blue, and the loser — Girl.

Reebok_Underdog_10_arrows

Where three people fit in the doorway.

And the race is on between New Girl, Black Shirt…

Reebok_Underdog_11

And…McDonalds Colors?

Reebok_Underdog_12_arrows

At least New Girl got a headstar–

Reebok_Underdog_13_arrows

COME ON!  Seriously?

Transfer

And once again, no one has paid.  Where is this magical place, because if you ever tried any of this shit in New York, Boston, Chicago, or Melbourne you would be arrested so damn fast by the MTA, MBTA, or other transit authority it would make your head spin.

I’m sure that this was one of those concepts that sounded really cool when spitballing, but then once you start dissecting  it all sort of unravels.

GO BUY THESE.

GO BUY THESE.

Let’s face it.  In reality you’re more likely to end up like this:

Newtake

About Eric

Frankie “The Red Panda” Funkaducciola RIP Uncle Prime
This entry was posted in General Ranting, MUTOD, Nerd Stuff, Videos and tagged , , , , . Bookmark the permalink.

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